Lantern is a comprehensive toolset for understanding populations.
Using a proven social science method and real-time media analysis Lantern identifies precise campaign target groups. Field research and system dynamics modeling combine to pinpoint mechanisms for changing behavior in these groups. The resulting campaign recommendations are entirely data-driven and focus on creating shifts in behavior rather than attitude, allowing for accurate and quantifiable Measures of Effectiveness.
How? It takes breakthrough social science, creativity, and over-the-horizon technology.
Lantern pinpoints the messages, actions, venues, and communication mediums that will turn the heads of crucial audiences toward your vision This is statistically sound, on-the-ground research processed by experts. No guesswork, no assumptions, no misinterpretations, no matter who or where your audience is.